|Review by Lisa VanWilliams|
Anastasia Soare immigrated to America from Romania and started out as an aesthetician. Her eyebrow technique became popularized by working with celebs like Cindy Crawford, Kim Kardashian, Heidi Klum,Victoria Beckham & Megan Fox over the course of the past few decades since the "brow revolution" began. She started developing her own products based on her experience in the industry, and she now runs the company with her daughter Claudia. The mother-daughter duo are obsessed with beauty and the rituals that come with it, which makes them successful at what they do. Anastasia Beverly Hills has some of the most viewed tutorials out there on how to get your brows on fleek (which means perfectly sculpted eyebrows), and they have a massive presence in the social media game. Plus, the whole brand gets awesome reviews on Ulta and Sephora.
They sent me some Liquid Lipstick to try out which is a long-wearing, waterproof, smudge-resistant, matte lip color and I'm in love. They go for $20 each and it's available in 21 different shades...even Opaque Black..so there's a shade for everyone! Claudia recommends wiping the wand off before you apply so you can get the exact coverage your looking for. One swipe and you will see why because it goes on full coverage as soon as it touches your lips, and it stays on without bleeding. It takes a few tissues to get it off. The colors I tried were Bad Girl (deep rich ruby), Sorbet (pink matte), and Pure Hollywood (tan matte). My pick of the bunch is Bad Girl. Great deep shade for evening color, or if you go bold during the day. Great long-wearing colors if you don't want to bother reapplying every hour.
They also sent me some of their eyebrow collection that made them famous. The Tinted Brow Gel goes for $22 and it will give your eyebrows a finished polished look. The Brow Wiz pencil goes for $22 and is award winning for it's ability to create precise, hair-like strokes to fill in sparse areas. Lastly, the award winning Perfect Brow Pencil that goes for $23 and it will fill and define brows. My eyebrows are pretty dense, so I did not check out the brow items, but this is what made them famous.
You can find out more about ABH here:
Anastasia Beverly Hills is also available at Sephora, Macy's, Ulta, Nordstrom, and Dillard's, and select retailers in 25 countries worldwide.